In wrapping up my thoughts on pricing at craft fairs, I wanted to share a few ideas on ways to “move your products” when selling at a craft fair. What works for one might not work for all, so be creative in how you package your prices. That is one of the luxuries of being the one in charge! You decide for yourself some new ways to sell!
Here are a few ideas:
1. Offer a wide range of price points. Make sure everything is clearly marked. Potential customers want to know immediately how much something costs. I like to call it the “Car Sales” approach. I don’t know about you, but one of the things I don’t like when I am looking for a car is not being able to find a price front and center in the window. If I see the price at first, then I immediately know what is within my budget and what is not. If I don’t see a price, it is a rarity that I will actually find the sales person to inquire about the price. I want something fast and easy. The easier it is to find a price, then the more likely I am to become more interested. Offering items at different prices that are clearly marked will bring more consumers into your booth. They are less likely to “just walk on by” because it is obvious if they’ll be able to find something in there that fits their price range.
2. Combine items. Pair items together that, if sold separately, would individually be priced a little higher. But be sure to advertise to customers that if the items are sold together, the price is lower. Customers will feel they have received great value for their purchase. And they should, too! You’ll make more money with a higher transaction value. It’s a win-win for both the buyer and the seller.
3. Get creative with your sales! Here are just a few ideas of what you can do to boost your sales!
- Include a small, free gift with a minimum purchase amount.
- “Buy one, get one at 50% off” sales.
- “The more you buy, the more you save” kind of sale. For example, if they purchase $50 worth, then they could receive 10% off their entire order, or if they purchase $100 worth, then they may receive 20% off their order.
- Offer free personalization whenever possible. Many are coming to these shows for that one-of-a-kind, unique gift to give. Personalizing something shows exactly that. They won’t be able to find that at a big chain store! So if possible, personalize! You might even think about taking pre-paid orders for items to be personalized at home later for pick-up.
Pricing can be tricky, but each time you sell, you will learn so much. Ask friends and family for objective and honest opinions. Keep an open mind and don’t be defensive. Talking with them can be very helpful. Discussing these things with fellow crafters both online and around your community can also be beneficial.
What are some ideas that have worked for you in helping to move your product line?