Welcome back to our Crafting Heroes Interview series here on CraftBoom! These spotlights are packed with real-life insights, honest advice, and plenty of inspiration for makers, artists, and creative entrepreneurs.
For this edition, we’re thrilled to feature the ever-inspiring Amy Karol — author, crafty mom of three, and the multi-talented voice behind the much-loved blog Angry Chicken. You might also know her from her bestselling book, Bend-the-Rules Sewing, and her whimsical, heartfelt textile art.
Amy’s journey from side hustler to successful indie publisher and pattern designer is a relatable, real-world look at what it means to run a creative business from home while raising a family. Let’s dive in.
Meet Amy Karol
Here’s Amy at a recent book signing at Bolt Fabric Boutique (more photos here).
Here’s the fun blog badge Amy made to promote her event — how cute is that?
CraftBoom! Asks 10 Questions
1. How long have you been in the craft business?
Amy: My first paid gig? Custom airbrushed t-shirts for my high school tennis team at age 16! Since then, I’ve sold everything from handmade books to body products, baby clothes to sewing patterns. If I make it, I’ll likely try selling it.
2. Where and how do you sell your items? Do you work from home?
Amy: Mostly on my website, occasionally in retail shops. I price for wholesale but direct sales simplify things. And yes, I work from home — alongside my three girls (ages 5, 3, and 4 months at the time of this interview).
3. What inspired you to start a craft business, and what did you do before?
Amy: I’ve always had side projects. But when I chose to stay home with my kids, it just clicked. Before that, I was an interior architect. I’ve shared my full story on CraftSanity Episode #27, which covers everything from college to now.
4. How did you finance your startup?
Amy: I didn’t! I used what I had — like my husband’s tech skills to build my site. Keeping expenses low helped me stay creative without pressure. It wasn’t about making tons of money; it was about making things.
5. How do you decide what to sell?
Amy: I never know! That’s why I created Mailorder — a club filled with patterns, recipes, and paper projects. It’s my version of a brain dump. I sell what I’d want to buy, then cross my fingers!
Explore what readers are making from Bend-the-Rules Sewing.
6. When did you realize your business had real potential?
Amy: When I did my taxes — and realized how much I owed! That hit hard. It was stressful, but also thrilling to see how far things had come.
7. How do you market your craft business?
Amy: Honestly, I don’t consciously market. It happens organically through my blog and creative community. Authenticity is everything. If you’re sincere and kind, the right people will find you. Pushy marketing is a huge turn-off.
8. What do you wish you knew from the beginning?
Amy: Aside from taxes? I don’t regret much. It’s been an organic, evolving path. No business plan. No loans. I’ve worked hard and stayed true to my values. Quitting my job freed my brain in ways I never imagined.
9. What do you love most (and least) about running your own business?
Amy: Most? Being my own boss. I can’t imagine working under someone else’s designs. Collaboration? Yes. But direction? No thanks.
Least? Time and support. Mailorder is growing, and I may need to outsource production. It’s bittersweet, but necessary.
10. What advice do you have for new craft business owners?
Amy: Be authentic. Be kind. And take your time. The blog world is full of amazing people, but also opportunists. If you’re emailing for advice, make it personal — get my name right, know my work. Genuine connection goes a long way.
Check out more of Amy’s artwork here.
Bonus Questions
Are you satisfied with the income from your business?
Amy: Absolutely — as long as I break even, I’m thrilled. Low expectations = creative freedom
What are your plans for the future?
Amy: With three kids, every day is different. I say yes only when I know I can follow through. That clarity helps me prioritize what matters most: family, creative joy, and flexibility.
This sweet handmade dress feels so Amy — fans will know exactly what I mean!
Huge thanks to Amy for sharing her story with us! Her honesty, creativity, and balance between business and motherhood make her a true Crafting Hero. Be sure to visit her at Angry Chicken and check out Bend-the-Rules Sewing if you haven’t yet.
We can’t wait to see what Amy makes next — and we hope this interview sparked something special in you too.