Most people would say that they know how to network. However, there are components of networking that will assist you tin achieving better results for the individual. The key to networking is to grow those relationships, expand your reach and get known by others while embracing your uniqueness and integrity.
Know Your Audience – One thing that gets talked about many times yet seems to get overlooked by some is that fact to be in front of those who will want your services or products. Be aware of who you are in front of and what the general wishes/wants are for those involved in the networking groups where you are a member.
One Step at a Time – With so many networking sites and groups out there is it hard to keep up and can quickly become overwhelming. Take it one step at a time. Start with only what you are able to manage. You will find that you will get invited to many networking groups and social networking sites by those who know you, but don’t feel obligated to join if you won’t be able to be present in the group.
Value, Value Value – Bringing value and solid information wherever you go on the internet and offline only increase your expertise level and you become the resource in your industry or market. Be a giver to others and you will be repaid over and over again.
Give it Time– A lot of people think if you join a group, then you should instantly gain friends, joint ventures and strategic partnerships. Know that time is on your side and it will pay off as long as you are consistent with your networking efforts. Don’t get nervous if you have been online and not too many people have connected with you. Give them time to get to know you and it will happen.
Ask how you can help – Look for opportunities to help others in your industry. When there is a conference or showcase in your area or online in front of those you want to get to know, ask the host of the event how you can help with the event. Make sure it is within the boundaries of what you can handle.
Don’t fear others – When you are in a group, don’t be afraid to share your knowledge, resources, tips with others (even those in your industry). You will find that when you are generous with your information, you will be the one people remember. Even people who are in your industry, could be great opportunity for a strategic partnership!
Know the Rules – Be mindful and read the rules of the group so you aren’t shocked when your ads are being posted. In some groups, there are specific days set up to post your ads for your business. Also, you need to be a regular contributing member in order to post your ads. Only being on a network to self promote is a no-no and this will not help you to gain a growing network.
As networking has become a cornerstone of building a business, it is a smart idea to know the pieces needed to network correctly in order to bring in more people into your circle. Being of help to others, taking your time and knowing the ground rules are some of those ideas to firmly grasp in order to construct your network properly.
Teresa Morrow is on Florida Board of Advisors with The WECAI Network ™ (http://www.wecai.org) and a Editor at Large at WE Magazine for Women ™ (http://www.wemagazineforwomen). She writes about networking, relationship building, administrative assistance and online promotion. Teresa started Key Business Partners, a virtual assistance & online promotional company for authors, speakers and writers. She cares about her clients and is available for 20 minute free consultation. You can contact her via email at keybusinesspartners@verizon.net or visit her website at http://www.keybusinesspartners.com .
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