You know how certain products are placed in TV shows or movies? The suggestion is of someone using the product even if it is just sitting on a desk or in the background can be huge.
Well recently I came across Brandfame. It lets you list your product as an item you’d like to offer to be put into the video. You can also search upcoming shows and make an offer to the producer.
This is not for big time TV or movies but web video producers on YouTube, Metacafe, Revver, Vimeo etc. I haven’t checked it out but thought it might be useful to you.