Spend the next two minutes with me and I’ll show you how to be memorable and effective the next time someone asks “What do you do?” or “Tell us about your business.”

Business networking the old fashioned way, in person, can be uncomfortable or awkward if it’s not an activity you’re used to doing. It takes a little bit more than tweeting or updating your status electronically. As you’re mingling or going round-robin around the table talking about your business you’ll want to make a lasting impression.

You can find a host of resources on crafting your 30-second elevator speech. I prefer the K.I.S.S. method –  Keep it Short and Simple (or Keep it Simple, Stupid). Rather than making it a thesis project, I like something that’s easy to remember and easy to employ. Here it is: [Read more…]