Seven Important Success Factors to Include on Your Direct Sales Website
In continuing with our discussion about company sponsored replicated websites, while we previously discussed what not to do, it�s equally as important to talk about important factors to include on your direct sales corporate, replicated website.
One could read these seven success factors below and consider them common sense.� Yet a scan of many consultant websites suggest that indeed they are often overlooked areas.
- Contact information.� Both email and telephone number should be included and easily visible.� If someone has to hunt you down, you�ve lost a customer.
- Last name.� I get being cautious with providing too much personal information on the Internet. However if you are running a business and expect people to purchase your products or book a party, it�ll build your credibility and likelihood of making a sale or booking� if your full name is included on your website.� Who would you feel more comfortable doing business with?� Sue�s Candle Shop or Gloria Realname?� If you�re too cutesy or anonymous, you�ve lost a customer.
- K.I.S.S. (Keep it Short and Sweet; Keep it Sharp and Simple, etc. you get the picture).� List monthly specials, a product benefit, and a call to action (order, call, contact).� If visitors have too many paragraphs to weed through, you�ve lost a customer.
- Proofread.� It�s difficult to proof your own work.� Yet if your text has typos and errors, customers will tend to think that you�ll pay as little attention their order as you do to your web text � and you�ve lost a customer.
- Left justify your text.� All centered text screams �amateur�.� Left justified is much more professional.
- Use the same font/colors.� Formatting with limited bolding is a good idea; but use of multiple fonts and colors also looks unprofessional.
- Proper use of Upper and lower case lettering. USING ALL CAPS is the equivalent of screaming at your customers.
Follow these seven simple success factors and you�ll see your online image and reputation (and hopefully sales & bookings) increase favorably.