(This is a reprint from my now retired print magazine. It was originally published in November 2005.)
Another really expensive internet marketing learning product hit the net in October-one that I am particularly interested in! I was disappointed to find out the price tag was nearly $1000.
Naturally, my disappointment is based on my current inability to make the purchase! It isn’t based on any suspicion that the product isn’t absolutely worth every penny.
But it does re-introduce the much debated topic: Are internet learning products overpriced?
Well, now, that depends on who you talk to.
One of the first high priced learning products I’m aware of is ‘Traffic Secrets’ by John Reese. When Traffic Secrets hit the web priced at nearly one grand-you could hear the collective shock resound across the internet.
Frugal minded Moms especially were verbal about their opinion that ‘no learning product can be worth a thousand dollars!’
The funny thing about this comment is that it would lead you to believe that they may have actually bought the product if it had been priced lower…. Say $500 instead of $1000? Probably not.
If it were offered at $250?
If it were offered rock bottom at $99.99?
The answer would most likely still be NO.
Truth be told-MOST of the Moms I know have never spent one single shiny penny on learning products. So their shock and disapproval of a $1000 price tag is pretty moot.
So why are so many Moms so darn cheap when it comes to learning products? And by learning products I’m including paid teleseminars, ebooks, audio courses, etc.
Some have a big fear that they might ‘get taken’. No one wants to shell out money only to discover that they already know everything that’s in the book. But this shouldn’t stop anyone-most of the learning products I’ve seen come with a money back guarantee. If you do happen to find that you could have written the book yourself-go ahead and request a refund!
Another big bunch are all convinced that everything they need to know about internet marketing is available online somewhere for free-so why spend money on learning?
There’s not much you can do about a cheapskate. I wrote an article about having a poverty mentality in business-it’s a really good one-look for it online.
The truth is that Moms who WISELY spend money on learning products MAKE MORE MONEY than those who don’t.
Do I think every Mom should jump up and go buy a thousand dollar learning course? No. We don’t start out in grad school do we? But we do need to start somewhere. There are some great ebooks, teleseminars and audio courses that you can learn a LOT from and they come with very reasonable price tags. Sometimes we just take content more seriously and are more likely to apply it when we’ve invested some hard earned cash to get a hold of it.